Facebook Customer Reviews: How to Activate and Manage Them?

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Customer reviews are a significant part of your retail outlets’ online reputation . They also influence your drive-to-store by convincing consumers to choose your establishment over the competition. As proof, 88% of consumers look for online reviews before choosing a local service 1 .

You are certainly familiar with Google customer reviews ; but they are not the only ones that must be taken into account to set up effective customer review management. Indeed, since the Digital Market Act, customer reviews from all platforms appear directly on your Google listings.

Today we're going to take a look at Facebook customer reviews, how to enable them, and how to manage them .


1. Where and how to activate your Facebook customer reviews?
2. How to manage your Facebook customer reviews?
Conclusion


facebook customer reviews activation

1. Where and how to activate your Facebook customer reviews?
Obviously, the first step to activating your Facebook customer reviews is to connect to the Meta group platform. Make sure that you have previously created local Facebook pages for each of your local establishments. Thanks to these local pages, you maintain your proximity link with your local consumers while allowing them to leave you customer reviews .

To activate your Facebook customer reviews :

Go to your local point of sale's Facebook page
Click on “settings and privacy” at the top right
Then on “page and identification” in the left column
Select “Allow people to see and post reviews on your Page”
And there you have it, your Facebook customer reviews are activated!



facebook customer reviews

Facebook customer review example



2. How to manage your Facebook customer reviews?
Once your customer reviews are activated, you need to perform your review management . Let’s see together how to do it.



Collect as many Facebook customer reviews as possible
For customer reviews to have an impact on your e-reputation, you nepal phone number library need to have a certain number of them. This is important to be credible in the eyes of future buyers.

To do this, you need to set up a strategy for collecting Facebook customer reviews. To make your customer review management effective, start by systematically sending an email or SMS after each purchase. Include a direct link to your Facebook customer review page to make the process easier for your consumers.

You can also install interactive kiosks or tablets directly in store. Obviously, they must link to the Facebook customer reviews page of your local point of sale.

By collecting Facebook customer reviews , you increase your number of comments and therefore your online reputation. It also allows you to have recent customer reviews, which pleases prospects. In fact, 86% of consumers only refer to reviews from the last 3 months 2 .