Given that giving birth to a rebranding of the Lega Serie A done properly is a difficult task, this should not automatically lead to the resignation of the insiders. Simply because there is a successful precedent: the Premier League case .
The Premier League brand chinese overseas america phone number data value is estimated at around €8.5 billion in 2020. That of the Italian Serie A stands at €1.8 billion. Around €6/7 billion are at stake.
Why such a wide gap? Is it really a question of numbers? Does Italian football really have so much to envy of English football?
Football as we know it today was born in England around 1850. The Football Association was formed from the first rules drawn up at Trinity College, Cambridge , while the first football team in history, the Sheffield Football Club, took shape in Sheffield .
The English First Division was established in 1888 and only since 1992 has it been known worldwide as the English Premier League (EPL).
What led the English top division to change its name and organizational structure was the management of television rights (here we go again!).
Rebranding-of-the-Lega-Serie-A-Premier-League-comparison Easy Web Marketing Nicola Onida
The Evolution of the Premier League Logo from 1992 to Today
In an era when football is experienced more in front of television screens than inside stadiums, the major English teams have joined forces to negotiate a compact renewal of TV revenue deals.
But despite there being a real split between the First Division and the English Premier League, the original identity of the most popular sport in the UK (and the world) has not been lost.
Indeed, the creation of the Premier League brand has allowed the top English league to expand its fame beyond its national borders . The Premier League brand is recognized everywhere, from the Far East to South America. Some of the most famous teams in the top English league have been bought by foreign managers and financial groups.
There is much more money revolving around the Premier League today than there was 30 years ago. The split has therefore not generated either an involution or a “stagnation” of the brand , lost in a limbo in search of its own identity.
The primordial soul of the Premier League – represented by the lion symbol of the British Crown – has merged with the ever-growing interest of football fans across the planet.Today I'm talking to you about Brand Journalism, a cross between technique and strategy applied to marketing.
Here's how you can leverage the journalistic narrative of a social and productive ecosystem within your company to achieve marketing goals . And consequently, business goals.
You should know that Brand Journalism is not a modern invention
