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What is SEO?
We will start answering all the questions asked step by step. As the first and, in fact, the basis of everything, is the question of what is SEO? The abbreviation SEO comes from the English term Search Engine Optimization . In other words, SEO is search engine optimization. As a result of this optimization, the home page entries get higher positions for certain queries in the search engine.
What is a search engine?
There are many search engines known latvia b2b email leads in the world. The most popular of them are Google, Bing and Yandex. Taking into account the fact that, according to estimates, the Google search engine receives almost 85% of the requests in the network, then all the basic principles of SEO presented in the article will be reviewed based on the ones specific to the Google search engine. There is an important nuance that should be known about search engines in general - they are databases that process the information contained in them. that there is no information about a website in these databases, then its content will not refer to the user's search results. On the other hand, the content of the homepages that can be found in the search engine, based on many algorithm observations, is ranked in the search results as the most relevant to the specific request.
Search Engine Results Page (SERP)
For each query in the search box, the user gets a certain list of records. This resulting page is called a Search Engine Results Page in English , more commonly abbreviated SERP. The posts on this results page are sorted according to the algorithm's observation of the post's usefulness and user behavior. Basically, the closer the entry is to the beginning, the more Google's algorithm considers its content to be the most relevant to the request.
Types of SEO
The types of SEO are basically divided into two - internal optimization and external optimization. The distribution of these types is related to where the optimization process takes place.
Internal SEO
Internal SEO takes place inside the homepage. It includes two processes. Technical optimization and content optimization. Precisely because inbound SEO is all about content, SEO is often mistakenly referred to as content marketing. However, it is not. Content marketing is responsible for content that drives marketing, while in-house SEO adapts it to the searcher's requirements. That is, an SEO specialist adjusts the content, but this does not mean that he creates it. On the other hand, technical optimization is a process during which the various errors of the website are eliminated, as well as the addition of specific entries - tags, which help the Google spider to crawl and read the website and its content in a better way.
External SEO
The task of external SEO is specifically related to increasing the reputation of the homepage. This type of SEO is also based on two directions of action - backlink network and location optimization. A tool such as Google My Business is one of those that promotes the appearance of a company in relation to the geographic data of the request and that the nearest service provider. There are other external resources that contribute to location optimization. On the other hand, the reputation of the domain is one of those displayed, the increase of which also promotes the progress in the SERP. This reputation can be increased with a backlink network.
Page Rank
Page Rank was developed by Larry Page and Sergey Brin at Stanford University in 1996 as part of a research project on a new type of search engine. This forms the basis for the development of the PageRank algorithm. Sergey Brin had the idea that information on the web could be organized in a hierarchy using link popularity - a page ranks higher if it has more links to it. At the same time, Page Rank also takes into account how many links there are to the sites from which a particular site receives links. This algorithm is the basis for the first version of the Google search engine. This method proved to be easily manipulated by generating false values. Therefore, there is a conversation among SEO professionals about Black Hat and White Hat SEO techniques.
