8 Tools for Marketing Agencies
Trello & Slack : manage requests, priorities and track the process
If you need to record your team's tasks, client requests, define priorities physician phone number data monitor the process of each topic, Trello and Slack are ideal for doing so.
These tools are intuitive, versatile and useful for organizing tasks, functioning as a shared agenda with your team, where you can assign and organize the different tasks of work teams and prioritize projects.
You can also create a shared view with each of your clients, so that they can share the briefing for each topic and also monitor the process quickly and easily.
Adobe Photoshop & Illustrator : image editing and creation
Most marketing agencies or companies work a lot with images, in campaign activities, where they produce and edit images for different physical and online channels.
As such, it is almost mandatory for companies in this area to work with a team of Designers who, as a rule, use tools such as Adobe Photoshop and/or Illustrator.
Adobe Photoshop focuses on color editing, blemish removal, or other types of image editing, while Illustrator specializes in designing and creating the images and elements themselves.
Google Drive : Store and share documents
Marketing companies work with a lot of clients, producing an endless number of projects throughout the year.
For those who use Google's email network, it is very useful to use Google Drive to store all your files, organize them into folders and share them with everyone involved, quickly and conveniently, using only each person's email.
You can also share some files directly with clients, without needing to send them via other platforms and allowing documents created on Google ( Google documents , Google presentations , etc.) to be edited remotely and by multiple users simultaneously.
Google Analytics : track campaign or project results
For these types of companies to understand the efficiency and results of their strategies, they need to track and analyze data from the various channels they use internally and externally, as well as from the customers they provide services to.
Google Analytics is a powerful data collection and analysis tool that allows you to manage each client's various accounts, analyze them, set goals and understand whether those goals are being achieved.
In the case of agencies, it is essential to use UTM in each online campaign created, enabling detailed analysis using this tool.
Read more: Pros and Cons of Hiring a Marketing Agency
Google Trends : Track trends and searches
It is common for companies to feel a bit lost, not knowing which path to take and what the public is looking for. However, in a digital marketing and communication strategy, it is essential to understand which content is of most interest to customers in the sector.
Google Trends is another tool from Google that shows you the most popular searches over a given period of time and in a specific country, if you have clients with international businesses. You can also use it to compare search trends for different keywords if you're unsure which ones to use.
Note: This tool should be used in conjunction with others.
Miro : brainstorming, benchmarking or team sharing sessions
Have you ever wanted to do a virtual brainstorming session with your team or organize several thoughts or ideas in an interactive way?
