Then, analyze what content
your leads are downloading most and think about what they need next. As you start to see patterns, you can then begin to offer proactive answers that can guide them through their morocco telemarketing database research and speed up your sales cycle.This process of offering your digital hand to prospects to guide them through their research cannot be done without email marketing. And to make your email marketing most effective, you should use marketing automation software.
This enables you to engage and personalize
each email communication to your prospects. If you are able to personalize each stage of the sales cycle your lead is in based on their what behaviors they take on your website and the needs of each persona, your email will be enormously effective.
Douglas Burdett
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Douglas Burdett is the principal of Artillery, a B2B inbound marketing agency. He is a former artillery officer and Madison Avenue ad man. In lieu of a mid-life crisis, he started performing stand up comedy.... View full profile
This article originally appeared on The Artillery B2B Marketing Blog and has been republished with permission.
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