CEO and Project Manager
March 15, 2023
Web3 is now a reality and being aware of this concept is a necessity for companies in all sectors, including tourism. For this reason, it is important to understand how tourism marketing will evolve in the near future. There are various trends that will allow businesses to be boosted, thanks to the promise of a decentralized web that will allow more authority and empowerment of users.
Essentially, in Web3, consumers honduras email address have full control over their data and enjoy additional benefits such as data privacy, transparency, and decentralization. But this paradigm comes with trends such as cryptocurrencies, NFTs, and the metaverse, which means that marketers must stay on top of the main trends in order to adapt their strategies with proactive approaches .
1 3 trends in web marketing3 for tourism marketing
1.1 1. NFT
1.2 2. Immersive experiences
1.3 3. Increase the power of virtual communities
3 trends in web marketing3 for tourism marketing
1. NFT
Non-fungible tokens ( NFTs ) have been developed for something different than many think, namely digital artwork and collectibles. NFTs will be used as assets to trade on the web3, but how can this be brought to the world of tourism marketing?
Subscription -based leisure marketing and booking platform Pinktada is leveraging tokenization. How?
This platform offers a more efficient booking marketplace . Hotels can thus increase their sales of non-refundable bookings while travelers maintain the flexibility to exchange or sell their reservations in case their plans change. How do they implement this?
For Pinktada , each hotel + room + night combination is a token called Room-Night-Token (RNT) . This token is tradable on the platform. This way, the owner of the token can use it, sell it or exchange it for any other RNT on the platform.
