Be Measured By (Key Results).” Here Is

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This Figure Shows The Concept Of Setting Goals And Key Results, Starting With The Statement: “we Will (Goal) An Example Of Setting Goals. Let's Say The Strategic Goal Is To Achieve A 25% Increase In Net New Sales Next Year.

So, You Can Set A Goal For Content Marketing That Says, “we Will egypt phone number material Create 10% Of All Net New Sales Opportunities In The Next Year.” This Is A General Goal, But It Does Not Define How You Will Achieve Success. So, You Need To Back This Up With Key Results: Increase New Quality Leads From Content By 15%.



Increase Your Free Trial Conversion Rate By 25%. Reduce Your Ad Cpm By 20%. Now You've Determined How Your Overall Goal Will Relate To Your Profit-to-cost Ratio. This Is The Key.step 3: Develop Kpisyour Key Results Will Most Likely Combine Measures. In The Example Above, The First Key Result Points To High-quality Leads.