CEO and Project Manager
September 15, 2020
The loading speed of a website is one of the most important factors when it comes to improving the positioning of your website . At Asiri Marketing we propose to carry out a Mobile Web Audit, to analyze what is happening in the mobile version of your website and maximize conversions.
The impact of loading speed on mobile website performance is now among the main ranking factors. Having the possibility of carrying out a Mobile Web Audit is a chance to continue improving continuously by boosting the direct distribution of your business.
A study by consulting firm Deloitte, “ Milliseconds make Millions ,” found that a 0.1-second improvement in load speed on travel websites increased mobile conversion rates by 10.1%. That improvement in load speed also reduced bounce rates by 5.4% , increased page views per session by nearly 3% , and resulted in more customers moving through the conversion funnel on mobile devices.
The report also points out how mobile experience on travel-related websites can make it easier for users to make decisions when they are given multiple options. That's relatively jordan email address easy to manage when developing a professional website . Even if you don't have an in-house designer or UX resource for accommodations, there are third-party solutions like booking engines that will make this process easier for you regardless of the device.
As we mentioned before, there are major weaknesses in the mobile booking engine. Associated with this, potential clients arrive directly to your mobile booking engine from metasearch engines or retargeting ads with fast websites. This is possibly where speed and performance now matter most, when we compare with other systems.
Understanding mobile booking engine performance with Google Lighthouse.
Google Lighthouse is an automated tool for improving the quality of web pages. You can run it on any web page to audit performance, accessibility, web applications, SEO, and more . This can help you understand the experience you currently provide to your website traffic from any type of device. It provides several metrics that measure how users perceive performance, including:
Perceived loading speed. How quickly does a page load and display all of its visual elements on the screen?
Loading responsiveness. How quickly does a web page load and allow page components to respond quickly to user interaction?
