Post the same content on all channels

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Another common mistake is to use TikTok in exactly the same way as you would use social media channels. TikTok is a short-form video platform, not a social media platform, and viewers visit TikTok for different purposes than they would on social media.

While some videos posted on Facebook and Instagram can be repurposed for TikTok, you won’t get the best results if you post the same content on all three channels. Pay attention to TikTok style and trends to make sure your content resonates with your audience.

Unilateral communication

However, the goal should not only be to entertain, but also to encourage action. While TikTok doesn’t lend itself to conversation as naturally as other channels, it’s important to aim for engagement.

Use TikTok Messaging Ads to entice viewers to chat with you on WhatsApp or Facebook Messenger, where they're used to chatting. Include CTAs to invite viewers to start a chat, visit your website, or check out your TikTok Shop , if you have one.

Now we will go into detail about the strategies needed to engineer data achieve business results on TikTok.

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6 Pro Tips to Grow Your TikTok Business
Here are six expert tips to help you grow your business, increase engagement, and boost conversions on the platform.

1 | Follow trends that are popular among your audience
Understanding TikTok trends that resonate with your audience can significantly increase the reach of your content. Research the types of accounts your audience follows and see which ones perform best. The TikTok Creative Center makes it easy to do so.

First, check out Trending to see popular hashtags, songs, and creators, filtered by your industry. This provides a broad view of what viewers want to see.

To see what your competitors are doing and find ad ideas that sell, go to the Inspiration tab and select Top Ads . Get inspired by high-performing ads related to your general topic, or search for top competitor brands to see all the ads they’re running, if any.