Global advertising revenue to exceed $1 trillion, dominated by Google and Meta

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A report by media agency GroupM, part of WPP, estimates that global advertising revenue will surpass $1 trillion for the first time in 2024. Digital platforms such as Google, Meta, ByteDance, Amazon and Alibaba will dominate, together capturing more than half of that amount.

Key findings:

Market Growth: Global advertising revenue is set to cash app data grow by 9.5% in 2024 and is expected to grow by a further 7.7% in 2025.
Digital dominance: Digital advertising could account for 82% of total revenue by 2025, including streaming, online news, and magazines.
Regional Trends: The US, the largest advertising market, is expected to generate revenues of $379 billion by 2025. China, on the other hand, is experiencing rapid growth, with revenues estimated to increase by 13.5% in 2024 to $204.5 billion.


Print Decline: Print advertising revenue will continue to decline, by 4.5% in 2024 and another 3% in 2025.
The $1 trillion milestone reflects the growing influence of digital platforms on the advertising industry. Advertisers must adapt their strategies to the digital landscape, leverage artificial intelligence for targeted campaigns, and respond to changing consumer behavior. The data also highlights the need for effective planning in times of economic uncertainty.