Who is the potential customer ?

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This issue is somewhat controversial, especially today when there is no longer (or should not be) a division into strictly male and strictly female interests and occupations. Most businesses will therefore mark both men and women as potential customers and distribute the budget equally.

However, just one look at the analytics can tell you a lot. In most cases, one whatsapp number list gender "prevails" in relation to the other, when it comes to interest in a certain assortment. Speaking of analytics, you shouldn't just stop at the data that tells about page traffic by gender. A little further on, we'll notice the Conversion Rate field, which shows the percentage of conversion achieved. For example, on a toy store website, the majority of online traffic may come from women, but men are more likely to convert. Women may account for 75% of all site traffic, but only 60% of conversions. In that case, both variables should be taken into account and the advertising budget allocated accordingly.

How to promote a product (or service) to a potential customer ?
Apart from the tone of the sales message and the platform on which we will post the ad, attention should also be paid to the way we promote. For example, if a potential customer needs more time to make a final purchase decision, remarketing is a great option. In this way, the person will constantly receive reminders about the product, which may eventually result in a purchase.

If your products are subject to impulse buys, be prepared to pay a higher CPC (cost-per-click) to get more traffic to your website. More traffic means more people visiting the site and ready to buy.

Where does a potential customer spend time online ?
It is important for us to know on which platform our potential customer spends the most time, in order to know where to advertise.

The online space that the customer visits (and it concerns topics related to our business) can be divided into:

Facebook groups
theme pages on Instagram
publications (online magazines, blog)
influencers he follows
Everything you discover will help you get to know your target group even better. In addition, you can also find out what they like and what they dislike about the competition, which will help you shape your campaign.