According to Juniper Research, chatbots will save businesses more than $8 billion annually by 2025, while providing immediate answers and resolving issues in real time. Additionally, 79% of consumers prefer to interact with brands via instant messaging rather than email or phone calls.
Integrate chatbots into your landing pages to answer frequently asked questions.
Use conversational marketing to engage leads immediately after form capture.
3. Augmented and Virtual Reality in Marketing
With the rise of faster, more affordable devices like 5G-enabled smartphones, Augmented Reality (AR) and Virtual Reality (VR) technologies are becoming more common in digital marketing campaigns. Brands are using these technologies to create immersive experiences that range from allowing customers to “try on” products virtually to interactive 360° tours.
A PwC report predicts that the global phone number list AR and VR market will reach $1.5 trillion by 2030, with accelerated adoption of these technologies across sectors such as retail, education and healthcare.
Practical Example:
A furniture store could offer an AR-based app that allows customers to visualize how a sofa would look in their living room before purchasing.
4. Focus on Sustainability and Conscious Marketing
Consumers are increasingly paying attention to companies’ environmental, social and governance (ESG) practices. A Nielsen survey revealed that 73% of consumers would change their consumption habits to reduce their environmental impact. By 2025, it will be essential for brands to demonstrate a commitment to sustainability and incorporate ethical practices into their marketing strategies.
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