Gen Z is known as a generation that is very connected to technology and social media. It is better for you to focus on platforms that are popular among Gen Z, such as TikTok, Instagram, and X (formerly Twitter) to run a campaign.
2. Involve Influencers
Gen Z always follows the development of trends and public figure activities. fusion database Therefore, the marketing strategy to reach Gen Z that you can do is to collaborate with influencers who have influence on the internet is an effective way to reach the Gen Z audience.
These influencers have the ability to influence followers and build high levels of trust and engagement.
3. Short Video Content
Did you know that short-form videos are 2.5 times more engaging than long-form? This is because short videos are easier for the audience to digest and understand.
Short-form content is also very useful for spreading information, because short videos are generally easier to share in a short time.
Use Social Media
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