How to create a Performance Max campaign?

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Creating a Performance Max campaign requires experience. Let's be honest - anyone can launch a campaign in the Google Ads panel, but not everyone will optimize it so that it: reaches the widest audience, has attractive rates, meets our business goals (oh! this is important!) or simply sells as many of our "pink running shoes" as possible (I don't know why such an example came to my mind).

Google itself encourages us to create a Performance Max campaign by giving us a video:

Performance Max Campaigns: Create your Campaign | Google Ads
How is Performance Max different from other Google automated campaigns?
What is it about Performance Max campaigns that we love? Google Ads offers a variety of campaigns that use automated solutions. For example, responsive display ads in Display Network campaigns. However, the Performance paytm database Max campaign goes a step further, using automation to not only adjust bids but also select the most effective ad assets, such as images, text, or logos. What sets Performance Max apart is the ability to reach a wide audience through many different channels within a single campaign. BIG!