Online, there is much more searching for substantive content than for commercial information. Therefore, create content that is mission driven , targeted in research , influencer powered and PR focused. You do this by making data the backbone of your b2b content strategy. In this article I share ways to create qualitative, substantive b2b content.
The above advice was shared during the B2B MarketingForum 2018 in San Francisco by Andy Crestodina , co-founder and Chief Marketing Officer of Orbit Media. He gave the very inspiring workshop 'Content strategy and SEO for the b2b' at the intersection of web technology, web marketing and web trends. His message? ' Find the missing stat in your industry ' and claim your authority. This is the report of the strategy part of Crestodina's workshop.
Step one of the content strategy is to formulate your editorial mission and place it in a clear place on telegram data your website. After all, everyone's first question is 'am I in the right place?'. Whoever does that is three times more successful, according to Crestodina. According to him, the mission provides clarity to the visitor and also functions as your own guideline. Only 28 percent of companies and organizations ask themselves that question first, says Crestodina.
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