Product campaigns are one of the most effective types of advertising for businesses with online stores. How do product ads work? They show the customer a picture and price of the product before they click on the ad.
Where do standard Google Ads product ads appear?
Search engine results at the top or on the right
Google Shopping
Google Images
Partner sites on the Google search network
Google Maps
Product campaigns work using product feeds generated on your store's cvside. Product feeds are uploaded to Google's system using the Google Merchant Center, a tool used to manage products. Product information is processed in Google Merchant Center and then sent to your Google Ads account.
Google Merchant Center Product Campaigns
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