If you are not analyzing and improving your customer experience, you may be at risk of losing your current and potential customer base.
Remember! One of the most integral components of bahamas phone number data customer experience is content marketing . Yet many marketers neglect to create relevant and useful content, instead focusing on how the content benefits their business rather than the customer.
What is Personalized Content?
According to statistics, an average consumer is exposed to around 3,000 advertisements a day and cannot perceive most of these advertisements under this intense message bombardment. Again, according to research, nearly 50% of consumers do not pay attention to these mass messages, called mass marketing.
In fact, customers desire personalization in every aspect of life, from their shopping preferences to the food they eat. You can also know this from your own personal experiences.
For example, you searched online for black winter boots and visited a website. You browsed the boots, visited multiple product pages for the boots, but left without purchasing anything. Then, while browsing Instagram, you saw an ad from the same website for 20% off winter jackets. You’ll likely ignore the seller’s Instagram ad (unless you’re planning on buying a jacket) because you’re being served irrelevant content.
This example stops the sales journey instead of moving the user further down the sales funnel. What should have happened was delivering compelling content based on the customer’s predetermined shopping preferences and what they were really looking for.
