Marketing for Black Friday: SMS and WhatsApp

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Black Friday 2024 falls on Friday, November 29 and will close a crucial month (the so-called “ Black November ”) for all commercial businesses. Although it is an event that has changed over time , Black Friday remains one of the most important dates in the calendar of every retail company. and which must be addressed by implementing a solid and effective marketing strategy. Two preliminary considerations: 1. marketing for Black Friday does not mean limiting yourself to offering promotions valid only for a few days at the end of November; 2. it is not enough to adopt a multi-channel strategy, but it is necessary to attribute the right weight to the various channels, adopting a customer-centered logic , that is, focused on customers.

Mobile marketing for Black Friday
In this post we want to reiterate the importance of integrating argentina phone number data SMS and WhatsApp into your Black Friday marketing strategy . A strategy that must be implemented at the right time , knowing for example that a third of Italians would like to receive messages from companies about Black Friday more than 2 weeks before the date (as emerged from our research ).

Don't Wait for November: Get Black Friday Communications Early
To get the best results during Black Friday, it is essential to start putting your marketing strategy into practice well before the fateful “Black Friday”. Starting as early as October, but if possible even in September, you can not only create a “countdown” effect and generate anticipation among your customers, but also try to play it early. Here’s how to do it:

Extend the promotional season : Send SMS or WhatsApp marketing messages to offer your customers exclusive “ end of summer offers ” in September, or “ Black October ” initiatives in October.
Preview some deals : Send mobile messages in September and October to preview some of the hottest deals your store, whether physical or e-commerce, will be offering on Black Friday. This will spark curiosity and interest among your customers.
Engage Customers : Use WhatsApp Business to create a group of customers interested in Black Friday. Here you can share exclusive details, answer questions, and create a sense of community around the event.
Black Friday Messaging: SMS & WhatsApp
The Power of SMS
SMS is a direct and instant communication channel with customers. During Black Friday, sending special offers, discounts and promotions via SMS can be extremely effective in capturing the attention of consumers. Here are some ideas on how to use SMS in your Black Friday marketing:

Get ahead of the game : Keep sending SMS to keep your customers engaged and remind them that Black Friday is coming.
Flash Sale : Send text messages on Black Friday to advertise flash deals that expire in a few hours. This can create a sense of urgency and encourage customers to buy immediately.
Loyal Customer Rewards : Reward your repeat customers with exclusive discount codes sent via SMS. This will make them feel special and incentivized to come back to you.
With Esendex, sending bulk SMS to all or a group of your contacts is really simple. Try the platform now : it's free and no credit card is required. With the SMS Landing Page service you can enrich the content of your SMS with a link to a web page optimized for mobile: among the many functions, we point out the " countdown " function, available in drag & drop mode.

WhatsApp Business: A Revolutionary Communication Channel
WhatsApp Business is another messaging tool that can be used effectively in your Black Friday marketing. It is a versatile channel that allows you to communicate with customers in an interactive way, creating conversations that can revolutionize the customer experience . Here are just a few of the many ideas on how you can use it:

Personalized Notifications : Send personalized notifications to your customers, letting them know first about your exclusive Black Friday deals.