3. Create segment groups from your contact base
Once you have your data it’s time to create different groups of list of kuwait cell phone numbers customers or target audiences.
Filter by contact attributes like their ZIPcode, device type, or country.
You could also create a group based on their actions and preferences such as frequent shoppers, people who didn’t open a last email campaign, or high spenders.
Pro Hack: Brevo offers pre-defined customer segments to use readily in your campaigns. No need to filter, reach your customers immediately!
pre-defined segments in Brevo
4. Plan an approach for each segment group
You know your business goals, and now you have more insight into who your contacts are. Start with the segment groups that make the most sense for your goals and get strategizing.
Let’s say you discovered a group of customers who only shop with coupons and want to make them more frequent shoppers. Create a coupon-lover segment and send them a coupon every quarter.
Perhaps you get a lot of thrifty shoppers who only buy a little at a time. Let them create a wishlist and send them web push notifications when the price drops for a saved item.
The more you do customer segmentation analysis, the more you will learn about your customers and the better targeted your campaign will be.
5. Use marketing software to design and send your campaign
Email marketing software automates campaign workflows and will save you a lot of time.
In the example below, you see how easy it is to send an email to someone if they visited a certain product page in the last three months.
Customer segmentation example by Brevo (formerly Sendinblue)
This automation will send a follow-up message to window shoppers, basically potential customers who looked at a product but didn’t make a purchase.
Design your email using free responsive email templates such as the one below from Brevo.
Free Easter email template by Brevo
Free Easter email template by Brevo
Put these customer segmentation examples to practice today
Customer segmentation is the cornerstone of building lasting customer relationships.
