Web design and development
05 November 2018
You have probably left a website many times just a few seconds after entering it. This is due to poor web usability, an essential element for an optimal user experience . It is understood as the ease with which users can navigate the website in a practical and useful way.
The user must feel comfortable on the website and want to browse the rest of the pages, but above all they must easily find what they are looking for. Complicated menus, slow loading of content or information saturation negatively affect the user experience. It is important to improve the quality aspects that Google seeks to offer because this w canada telegram phone number list ill also help improve SEO positioning .
To avoid the most common mistakes you can follow these 10 tips and achieve adequate usability .
10 tips
1. Responsive web
The structure of the website must be adapted to all sizes of mobile and fixed devices and also to different types of browsers. From any device that connects, the user must be able to view the content correctly.
2. Loading speed
Depending on the content of the website, it will load more or less quickly. You must avoid users leaving because they get tired of waiting for the content to be displayed. Even if it takes just a few seconds, users will feel like they are wasting their time.
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3. Too much noise
The more options you give the user, the more hesitancy he has and the longer it takes him to make a decision. If there is too much text, images or videos, the user goes crazy. The same goes for ads: if there are too many, the user loses confidence and becomes distracted, with the possibility of abandoning the site. There has to be a balance between content.
4. Design
Visually, it should be simple, attractive and eye-catching, with an intuitive structure that seduces the user. Great care must be taken with the welcome page, since it is the one that receives the most traffic. The colors, typography and font size must be appropriate, to make reading pleasant and the visit to the website satisfactory.
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5. Coherence
New visitors must be able to interact with the website effectively, predicting interactions and familiarizing themselves with logic. That is why all pages must be coherent with each other and there must be no broken links.
6. The fewer clicks the better
Navigation should be as natural as possible and with as few clicks as possible to be effective and efficient. All information should be available to the user quickly, without unnecessary intermediate steps or having to scroll a lot. A good example would be shortening the stages of the purchase funnel.
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7. Structured menu
You should not overuse tabs in the menu, but only include the important ones. These will be ordered from left to right, from most relevant to least, thus hierarchizing all the information. On the other hand, you should not explicitly include a home button if clicking on the logo already takes you directly to it. The search box and the contact options (form, telephone, email or social networks) are also very useful.
8. Footer
It may seem like the great forgotten one, but it is important to have it optimized. Its function is to help the user find the less common pages such as the cookie law, privacy policy or the 'about us', among others.
9. Objectives
The website must have well-defined objectives. Each company offers users specific services through the website and this must cover the specific needs of its public. With clear objectives, the differential value will be communicated and at a glance it will be clear what you want to convey.
10. The target
