You need to be trained and prepared to serve the public, manage the online brand and grow the social community. Neither a friend who is out of work nor a receptionist who knows how to create a Twitter account are capable of performing your duties. As the person responsible for online communication , you represent the company to clients, potential clients and users in general.
CM Skills
You have to have some innate and other acquired abilities, but all of them are essential:
Be passionate about social media and the digital world.
Be outgoing and positive as you are alway canada telegram s in contact with users and must appear friendly.
Common sense: use logic to deal with online reputation crises and take it calmly and serenely.
Sense of humor: use it to show the most human and fun side when the occasion arises.
Continuous learning: In addition to having to know the company you work for and its values very well, you also have to keep up to date with digital marketing, which is constantly growing. There are always new developments and you have to continually retrain.
Leadership: To manage online communication , decisions must be made.
Teamwork : feedback obtained on social media must be transmitted to the different departments. Therefore, communication must be fluid and users' concerns, problems and suggestions must be reported.
Educational and cultural level : you must master the language of each community, know whether to use a more colloquial or formal tone, and not make spelling mistakes.
Empathy: Listening to and respecting all opinions and ideas. Putting yourself in other people's shoes and being patient will be of great help.
Creativity: Be original and offer different content.
Improvise: normally you will act according to the defined strategy but sometimes you have to know how to improvise.
Functions
These are the responsibilities of the Community Manager within the company:
Create and manage the company's social media profiles.
Plan a publication calendar for each network. Find the content and publish it, keeping in mind that the same content is not suitable for all networks and making the most of audiovisuals to get more engagement. But, be careful! You also have to keep track of the hours when the publications can have the greatest reach, which is usually after 9pm.
Grow your community of followers organically, interacting with them and being proactive.
Active listening . Users must feel valued and cared for. You should always review the mentions, investigate all the details, give a response and establish a private channel to obtain all the information. And then you can make a map of opinions.
Hello, Albert. We do not have a set deadline, but it will be handled as soon as possible. You can send us your details by DM and we will process the request from here. Regards.
Check that the objectives set are met by monitoring the networks and analyzing their KPIs. And prepare a report that includes all the results.
Work on branding and take care of your online reputation.
Connect with other companies in the sector and create links.
Finally, the Community Manager must be able to apologize if he makes a mistake. For example, he may publish some content on the account of the company he represents, thinking that it is his personal account. It is necessary to watch out for these errors that seem small but can lead to major communication crises.
This way, their role within the organization's organizational chart is consolidated and they become the visible face of the company on the Internet . You can find this professional profile at Kiwop. From here we will help you manage your social networks in an efficient and enjoyable way . In addition, all your questions have a solution! Contact us !
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