You need to expand your business's horizons on the Internet, trying not to do so by trying to get new customers. But how ? If you have a database of customers who already know your brand, cross-selling through email is a perfect strategy to meet your marketing objectives and offer new products and services .
It would be great to convert customers who have already made a purchase of your product or service into repeat customers by applying email sales techniques. Thanks to this technique, you will be able to achieve this in an appropriate way.
TABLE OF CONTENTS
Does cross-selling work?
How to apply cross-selling through email
Allows for personalized sales
How does Email Marketing automation help?
A.- Automated Email Marketing
B.- The potential of monaco email list recommendations
C.- Use the purchase information
6 keys to increase sales with cross-selling
1.- Know your client
2.- Think about your consumers' journey
3.- Listen to your audience
4.- Track your KPIs
5.- Consider the prices
6.- Don't neglect customer service
Cross-selling via email will boost your growth as a brand
Does cross-selling work?
Email marketing is one of the most well-known and widely used sales channels. This is precisely what makes cross-selling so useful. Especially since email marketing allows the use of different sales techniques.
Their purpose of generating consumption of the product or service offered allows email campaigns to enter into a more local territory and to take advantage of a smaller number of distractions.
Therefore, a technique that can be very fruitful is the use of cross-selling via email. A technique in which the client is encouraged to buy another product apart from the one that was their initial purchase objective . In some other cases, a previous sale can also be used to offer a product that complements it.
How to apply cross-selling through email
cross sellingA good example would be a company that sells mobile phones through its website. To complete the purchase, the customer must provide their details, including their email address .
With this information, you have access to communicate with him. But you must have his express consent. 2 days later you can send him another email using the cross-selling technique offering him a case and microphones for his new phone.
Always remember to ask if they are happy to receive this type of content. No one is happy with intrusive messages. It is also important to use friendly language. This will help create a connection between the customer and your brand.
