This industry is one of those that most needs to build customer loyalty . Many prestigious brands have understood this and use this channel to contact and attract their target audience so that they are aware of the latest trends . This allows them to keep them informed and build closer relationships with them.
SMS Marketing for the fashion sector is complemented by stores that offer the public products from the most prestigious brands. They may be franchises or independents, the fact is that this universe is not immune to these strategies to reach potential customers more directly.
TABLE OF CONTENTS
Benefits of SMS Marketing for the fashion sector
Keys to SMS in the fashion industry
SMS Marketing Strategy for monaco email address the Fashion Sector
1.- Define your objectives
2.- Create a contact list
3.- Segment your contact list
4.- Messages to capture leads
5.- Launch of new products
6.- Fashion shows or store openings
7.- Informs about the availability of a model or size
8.- New online stores or renovations in establishments
Benefits of SMS Marketing for the fashion sector
Advantages of SMS Marketing for the fashion sector
To better understand the potential of SMS Marketing for the fashion sector, you need to know its benefits. These will clarify any doubts you may have about it, since many people are unaware of everything that this strategy offers. So pay attention to what you will see below:
It does not require a large investment, since its cost is low compared to traditional media.
It has a high potential to be seen by consumers. For example, in Spain it is stipulated that 88% of users check their SMS every 5 minutes . This represents a positive impact for any campaign.
Bulk SMS is a form of personalized communication because it reaches the user's smartphone directly.
They are safer because they do not transmit malware.
They allow interactivity .
They encourage people to buy from online stores and social networks.
They are very versatile, as they adapt to all fashion lines : footwear, clothing, accessories.
It is a more direct way to reach the niche market that interests you.
