Let's see three proposals.
1. Infogram
An excellent product for creating interactive infographics, Infogram relies on the use of artificial intelligence to create its graphic proposals.
You choose a template, upload your data and start working. The free version allows you to download a limited number of templates.
2. Tableau
Not very easy to use (we are talking about a professional tool that mexico whatsapp mobile phone number list requires study and practice), Tableau analyzes data and shares it in captivating interactive infographics.
Useful for enterprise-level reporting, this program comes at a significant cost and requires advanced knowledge.
3. Biteable
Of the last three proposals, Biteable is the simplest. It allows you to create animated infographics (we can call them infovideos or video infographics) directly online, based on a model among those proposed.
Access? It has a fixed monthly cost.
Tools for creating infographics: which ones do you recommend?
All of the ones listed so far are great tools to use to create infographics, but working with them on your own has its pros and cons .
For example, choosing free proposals certainly saves money, yet you have no certainty about the quality of the work you are doing or even the time spent.
In order for them to be engaging, memorable and – maybe – even viral, in fact, you need adequate knowledge of the world of marketing and current trends, but above all you need to spread original, new and interesting information for your audience .
The mistake that we often tend to make is to create infographics based on irrelevant information that is of little interest to our audience, abusing already seen and unattractive graphics ( especially for social media ) and difficult to read fonts.
For this reason, when you choose to invest in this direction you need to rely on communication experts who can study a personalized strategy based on the objectives to be achieved. Not only that, they will also advise you:
the channels to be monitored , both online and offline (such as social media, blog posts or brochures);
an editorial plan for social media to increase engagement;
the tone of voice best suited to your brand;
the best information to use in infographics to capture the audience's attention;
colors that reflect your brand identity with eye-catching combinations ;
how to use social media graphics to highlight important data and information ;
the best infographics to accompany your company blog article ;
texts to write to reinforce the message and increase curiosity;
the most readable font and the preferred size for each publication channel.
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