Trends for SMEs in 2012

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In 2011, many SMEs have begun to incorporate technology into their business models in a more or less massive way. Some of them have projected their image on the Internet with a corporate website, but that is not the point; the possibilities that the Internet offers us and the tools that we can find to improve productivity are practically unlimited. SMEs have regained contact with the client and the market, language has become more human and direct, leaving behind far-fetched and artificial expressions. They are beginning to stop looking at their own navels and understand that they exist for the client and for the client. They also want doctor data their language to be spoken and increasingly want to be able to interact with others like them, from anywhere.


In order to address these new rules of the game, SMEs must allow their employees access to the Internet in a transparent and responsible manner, training employees and monitoring abusive access. In this sense, employees are more productive because they can access tools designed to improve and optimize their time and the company is increasingly competitive.



In 2012, SMEs will have to be more competitive to remain in the market, and the Internet can offer a technological advantage in this regard. This year, SMEs will be betting heavily on their incorporation into the world of the Internet and new technologies in the following areas:

SaaS software , a form of software distribution , has been gaining ground in the market for some time now. It is online software and cloud computing. This new model reduces implementation and maintenance costs in SMEs and is especially suitable for areas such as customer management, billing, digital marketing, sales team management, etc.

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Social Networks , opening information channels with the market, getting closer to and improving customer satisfaction, knowing what they think of our brand, since that opinion is what we are.