➤ Cybersecurity experts also believe indian whatsapp number database that Google’s FLoC plan is not ready for aggressive advertisers , who may still work to achieve individual identification by combining first-party data characteristics with cohort inclusion. Simply put, they fear that large corporations could narrow the scope of individual users by combining the two types of information to create a comprehensive user profile, which violates many privacy boundaries. Again, since Google is still in the final stages of testing, most of these concerns are still speculation. However, it’s still important to be aware of the various issues that could make FLoC a complete failure from a privacy perspective.
Privacy Issues Created by FLoC As we’ve mentioned, the biggest concern among industry experts about FLoC is whether cohort data can be grouped together to target individuals in a more granular way — something Google is trying to avoid in the first place. Security analysts argue that by creating groups of users with a specific set of interests, this information can be compared with more detailed first-party data, such as sales records. The end result could be that some people are left out of offers entirely, whether that’s e-commerce discounts or more important factors like their ability to take out a mortgage.
