Apple Music (and similar services like Spotify) contain many great examples of content personalization.

[Shakil1984]

Learn the latest tips and tricks from our CEO and take your business to the next level with the power of personalization!

5 examples of personalized marketing
Now that we’ve gone through the basics, let’s take a look at some examples of personalized marketing done well.

1. Apple Music

As you listen to more and more music, Apple creates a taste profile for you. It’s based on an algorithm that tracks what millions of other users like to add to their playlists, and then finds songs you’ve probably never heard before but might like.

This use of data enables Apple to russia consumer email list provide their customers with personalized content.

Apple Music content personalization example
2. Asos
Asos is another great example when it comes to personalization. Based in the UK, they sell both their own products and products made by other brands.

Asos is mastering content personalization with the goal of increasing their average order value. One way they do this is by showing location-specific shipping information. Here, they use a sticky bar to offer free shipping to customers based in Hungary.

Asos personalization strategy
They also remember customers’ sizing information, which makes the shopping process easier and more convenient. They even inform customers when an item is out of stock in their size.

Asos Content Personalization