spam vs email marketing

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Typically, based on the identity of the sender, antispam filters classify messages depending on their characteristics:

The first group of anti-spam filters takes into account several factors to algeria whatsapp phone numbers determine what type of spam it is. These filters include the following types of spam:
Bayesians.
Blacklists.
Firewalls.
Challenge/Response filters.
Reputation-based filters.
Anti-spam filters that identify spam using statistical approximations . These filters are much more accurate.
4.- Spam
We've reached the point where the user automatically marks your address as spam. They've gone from indifference to rejection. And even if you don't know it, it could be due to different factors that you don't take care of without even realizing it.

A 2015 survey by Marketing Sherpa identified the top 4 reasons why emails are marked as spam:

Too many emails are sent (45.8%).
Users did not consciously subscribe (34.4%).
They received irrelevant content (31.6%).
The messages were impersonal (10.4%).
How to avoid falling into the spam trap
If you want to avoid getting to this point, find out some of the actions that can mark you as a spammer and resolve them before it's too late:

Sending emails from an unknown sender. Receiving emails and finding that the recipient is not visible or is simply unknown is one of the good reasons why a user marks the emails as spam. In fact, a high percentage only opens messages from brands and users that they know. That is why we never recommend that you buy databases. Instead, it is best that you create and manage them yourself.
Writing an overly salesy or promotional subject line . You should be clear and concise and avoid using words like “ Free ” or “ Make Money ” in your subject lines. Using certain words will get you flagged as spam. Follow some best practices to write the best subject lines :
Keep it short.
Identify yourself.
Segment .
Personalize it.
Make it consistent with the content.
Your IP address is spam or your message contains no text . These are two of the factors that antispam filters will most easily detect. That is why it is essential that you work with professional email managers who guarantee that they comply with antispam policies. And that they have an impeccable reputation as companies that send commercial emails .
Forbidden words. Make a list of the words you should not use to avoid being marked as spam from the start. Immediate payment, urgent, earn money, viagra or act now are some of them.
Don't include an unsubscribe URL . For an email marketing campaign to be fully developed and optimized, you must always include the possibility of unsubscribing for the user. You must always make it easy for them to do so. Your newsletter subscriber must find the option to unsubscribe in every email you send them. Otherwise, if they don't know how to do it, the easiest and quickest way will be to mark you as spam to get rid of you.
Not meeting expectations or having sloppy HTML . Your subject line should be consistent with what the recipient of the message will find once they enter. If you promise something and they see that you don't deliver, they will mark you as spam. In addition, an optimized design adapted to all devices and screens is essential if you don't want to be spammed.
However, the following infographic shows the main differences between email marketing and spam . By knowing them, you can more safely avoid receiving unwanted emails.


As you can see, a single detail in an email marketing campaign can ruin all your hours of work and effort in two minutes. You simply must not overlook any of the factors that will make you meet the requirements.

Finally, if you want to make sure that your messages are suitable for avoiding spam, you should use email marketing platforms such as MDirector that offer you options such as spam testing just before sending your campaign.

With MDirector you can easily avoid most of the actions that will mark you as a spammer. Register now and try for free a platform that will help you create better email campaigns with messages that will not be considered spam.