You may want to take advantage of the sales to get rid of the stock you have been accumulating due to poor sales. Or to get rid, once and for all, of products from other seasons. But don't forget that that's what outlets are for .
Consumers are tired of not finding seasonal products in the sales. Or of being able to buy only what nobody wants. If that is your strategy, the first thing you need to do is change it. Users look for sales to buy what they have already seen before. But at a lower price . Your goal now is to get the campaign right.
Do you know how to do it? There are several formulas, but one of the most interesting is to use the data you have obtained from your clients on your own website. You must analyze the information that has been generated by user visits. What people like, what they visit the most, what generates the most income and what attracts the most attention.
For this purpose, information such as the following will be valuable:
Know how many times each product has been purchased.
Navigation times.
There are different tools that allow you to visualize user behavior on web pages. Each one has a specific focus and objective. In addition, heat maps can also be good allies to improve conversions on your landing pages.
With all this information in hand, you can develop strategies such as, for example, australia whatsapp phone numbers discounting those sure-to-sell products that you have in your stock.
2.- Check your stock to ensure availability
Check stock
One very important thing to do is to check your inventory to make sure you have enough products and services. If a potential buyer visits your website and sees that you offer something that you don't have, they will soon leave you. And it will be difficult for them to come back.
Sales seasons are times when people buy a lot. Don't neglect your stock. You should be prepared with those products that you have confirmed can sell with greater confidence.
Also, it is not advisable to promote products in an unlimited way from the beginning if you know that they will sell. Above all, you must be consistent. Something as simple, but at the same time as critical, as checking the availability of stock will not only increase your sales but will also increase customer satisfaction and prevent bad experiences.
3.- Launch an email marketing campaign for the sales
Sell stock on sale with email marketing
Find out which products are clicked on the most.
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