And, when we think about promoting the engagement of our company's public or community , it is necessary to establish a two-way communication flow that allows the user to feel valued and recognized. While it is true, knowing that community will give you information about its characteristics that allow you to determine the best ways of contact, in order to establish a closer relationship, and understand how they like to interact and consume information.
Therefore, in this article we are going to show you the main communication channels that your company can rely on, so that they offer you the speed, efficiency and consideration that your community demands.
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What are the most relevant communication channels for companies?
But… what are the advantages of using Emailing compared to other channels?
– Affordable: does not require a large investment.
– Contributes to brand awareness and reputation
– Allows data measurement to generate improvements
What are the most relevant communication channels for companies?
Customer Service
Customer Service, which we could say has been around forever, is, without a doubt, a great tool when it comes to offering solutions to problems canadian hospitals email list issues that your customers may have.
And, despite the fact that the transformation of the digital era has arrived in full force, it is true that there are still traditional communication channels that have not lost their efficiency .
SMS
SMS messages are another way to stay close to your customers, and depending on the volume of your business, they can also be a two-way communication channel, where you can offer direct responses to your customers' questions and queries.
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They are an extremely useful way, especially to follow up on online orders, to offer discount coupons or even to notify events and happenings in your business. In addition, the advantage they have is that they are not so common nowadays, so the user - when receiving one, and not being so saturated with them - usually generates the opening in it much more quickly and with more attention paid to what they are reading.
Email Marketing
Due to the ease of sending and the cost-effectiveness of the service, email marketing is already a fully established channel for companies. In fact, we only have to look at the number of email marketing tools available on the market to see that it is indeed a useful tool.
Furthermore, by using this channel intelligently, we can guide leads through all the steps until they reach conversion ; for example, by sending them emails with appropriate and ad hoc content , depending on the stage they are in within the conversion funnel.
Instant messaging: Facebook Messenger or WhatsApp
Using an app is now present on all of the population's devices; an app that is used to contact people nearby will make it much easier and more practical for your user to be able to contact you without having to perform an external action (whether it's contacting your company by phone, accessing the chat on your website, etc.)
How complex is this channel? It requires 24/7 attention and you must ensure immediate responses , otherwise the user will quickly start to distrust your brand.
Online chat
Another resource that cannot go unnoticed is online chat: a chat located on the website of the business in question, through which the user can, at any time, ask questions or raise issues and receive an immediate response.
How complex can online chat be? Exactly the same as instant messaging: fast and immediate attention 24/7.
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Typically, businesses that have an online chat on their website do not have a customer service via telephone. However, you should consider what is most convenient for your type of customer, and whether they require only one way, or several.
But… what are the advantages of using Emailing compared to other channels?
– Affordable: does not require a large investment.
In other words, it is a cost-effective medium that requires little investment. Not only is it effective as a communication tool, but it is also the channel with the highest ROI.
– Contributes to brand awareness and reputation
It is not so easy to be on the same page when it comes to the image that you, as a brand, want the user to have of you, and the image that they actually have of you. Therefore, it is necessary to make the necessary efforts to ensure that these two lines lead to the same point.
– Allows data measurement to generate improvements
As you already know from other occasions when we have mentioned it to you, the metrics offered in Email Marketing are extremely useful when it comes to obtaining results and conclusions that allow us to improve future shipments.
