Promo on Generic/Interested Audience

[JoynobAkter]

Everything is worked with Conversion campaigns . Depending on the product/service, interests may be necessary and people may be further segmented. For campaigns with multiple budgets, create 2 separate ad groups:

Generic Audience: Simple demographic/geographic target
Interested Audiences: Added Interests, Roles, Behaviors

If you are in a low-budget context , you could do some initial A/B tests on the 2 audiences and then decide based on the results obtained. The objective can be the main conversion in case of leads and for the shop you can the usage of instagram database lower it to AddToCart (addition to cart), not the sale.

SETUP 4: Remarketing
Build different audiences based on their behaviors (engagement, site/landing visits, missed leads, add-to-cart...) and prepare personalized campaigns to get people to pick up where they left off. If you have a budget, you can have fun segmenting even more deeply, otherwise stick to generic retargeting.

SETUP 5: Lookalike and LTV
Only when you have a lot of data in hand. Start to add Lookalike campaigns and you will find people similar to the audiences created , possibly on acquired customers/leads. If you have a small budget you can always do some tests in an initial phase and understand if there is a performance or not.