There’s plenty of inspiration to pull from multinational brands with instantly recognizable logos. How does a well-designed logo convey feelings or values through design?
For example the Nike swoosh is an abstract shape
But it mimics a checkmark and implies upward motion. It is simple and bold, which phone number list conveys grace and confidence. These are all attributes that help an athlete shine on the court or field, which ties directly into Nike’s mission of empowering athletes to “Just do it.”
You can also consider logos from smaller brands you admire
Looking to your peers can help you identify themes that resonate with your audience, or you may spot a visual white space your logo can fill.As an example, if you’re opening a gift shop in a seaside town, how many of your competitors have a blue logo with ocean-related imagery? If you opt to take a different visual path, you stand out immediately from your peers.Start aligning your brand with design elements
Now that you’ve defined what your brand represents, how can you use visual elements to convey that message?
Return to your brand identity discussions
As you think about what your brand represents and what you want your customers to feel, how does that translate into your brand’s visual identity?
A law firm might want its clients to feel safe, confident, and heard. That might mean it wants its visuals to convey trustworthiness and authority?
How can you use design elements like font, color, and graphics to evoke those feelings?
Let’s start with fonts. While there are thousands of individual fonts, they can be broken down into a handful of high-level categories, each of which has its own aesthetic vibe.