Clean up your brand image so your company looks credible
Check out 3 Ways to Improve B2B Brand Experience for more help on elevating your brand.
Create Useful Content. Don’t write content to fill up another blog or publish a bunch of techno-mumbo-jumbo whitepapers that only Sheldon Copper could understand. Many times the finland cell phone database people (remember we are dealing with people) tasked to research B2B products and services for their peers don’t have PhD’s. Content is not easy but it is vital for B2Bs to succeed today. Check out B2B Content Marketing: 3 Steps to a Content-Centric Organization for more info.
Improve Your SEO
The whole point of creating a web presence is to be found. Google is always changing it’s search algorithms to weed out the riffraff and ensure relevant and meaningful search results land on page 1. You need to be on top of these ever-changing SEO standards so that your page rankings don’t suffer. Check out B2B Inbound Marketing: How to get your brand into the mix for details on why inbound marketing helps improve search results.
Cultivate Your Social B2B Communities.
If you still think social marketing does not apply to your business
stop reading now. Instead, I urge you to read this post from ExploreB2B: 8 Arguments for Companies to Stay Out of Social Media – And Why You Should Ignore Them. Then come back and finish this post.
Follow up with Email and Phone calls
Now that your credible company is providing useful content that can be easy found and is a hot topic in social B2B channels, your sales team can use the phone and email to nurture leads throughout your long sales cycles by providing additional information, detailed tech sp