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YouTube Manager: A Detailed Overview of the Profession
18.05.2020 5 541 0
Instagram is a popular social network that quickly responds to new Internet technologies, advertising formats and increases its audience. The number of accounts and the budgets of companies and bloggers for promotion are growing daily. In this situation, the profession of a marketer on Instagram is becoming increasingly in demand.
Instagram Marketer Responsibilities
The responsibilities of an Instagram marketer depend on the stage of work on the project:
Preliminary work : audience analysis, competitor analysis, market analysis, social media promotion strategy, budget forecast;
Launching and managing the project : developing a content strategy, managing and promoting the account both with the help of influencers and with the help of targeted advertising, active interaction with the audience, evaluating the effectiveness of promotion and adjusting the strategy, planning and optimizing budgets;
In addition, Instagram specialists have a need to:
navigate basic internet marketing and other netherlands phone number library promotion channels;
know the trends and follow the updates;
be able to work with visuals;
set up campaigns through your Facebook business account;
find and interest potential customers with offers;
plan technical specifications for remote workers: from designers to copywriters;
increase audience loyalty to the company's brand and product online;
Often, an Instagram marketer combines several professions at once and performs the following functions:
SMM specialist - simultaneously promotes the project in other social media,
targetologist - attracts paid traffic by setting up targeted advertising,
a content manager who plans the topics and frequency of publications in the account and placements with other bloggers,
copywriter - writes both posts and sales texts according to the content manager’s plan;
Typically, the scope of tasks depends on the size of the company; in large businesses, division of tasks and narrow specialization are more common.
It is relatively easy for a beginner Instagram marketer to find a job; demand in this niche still exceeds supply. The best chances are for “universal soldiers” who work with several social networks at once and have a good understanding of the basics of Internet marketing. Novice marketers most often find project work after training on online Instagram courses through job search chats, or are hired for entry-level positions in Internet advertising agencies.
How much does an Instagram marketer earn?
Salaries of Instagram marketers vary greatly, heavily depend on experience, and range from 25 to 150 thousand rubles and higher.
The level of payment for Instagram marketers is also influenced by:
region;
list of tasks;
account popularity;
The highest earners are specialists who collaborate with top bloggers and large company accounts or representatives of digital agencies.
A noticeable advantage of working as an Instagram marketer is project work. One marketer can manage several projects at the same time, thus influencing their income. A specialist from the region can also earn a solid income, working remotely for capital or foreign companies.
Another feature of the Instagram marketer profession is to be ready for constant changes. Firstly, the Instagram network itself updates the interface several times a year, experiments with algorithms and advertising formats. Secondly, the promotion methods that were “working” yesterday may not work today, and may even lead to the account being blocked. Therefore, for the professional development of an Instagram marketer, it would be useful to take various advanced training courses and exchange experiences with colleagues.
Education of an Instagram Marketer
The most popular format for training an Instagram marketer is online courses, webinars, and master classes. For an Instagram promotion specialist, certificates and diplomas are not as important as fresh and relevant knowledge.
How to find courses to train Instagram marketers? To do this, you need to subscribe to expert accounts and blogs on working with Instagram, there you will find announcements of upcoming programs and be able to choose the right one. Do not ignore free webinars - there you can get fresh tips from social network experts and evaluate the level of speakers in a particular company before buying a paid course.
Basic knowledge can also be obtained by studying YouTube videos and applying knowledge on your own business account on Instagram. But to become a full-fledged specialist, long-term training at a large online school and practice on a commercial project are more suitable.
