And not for nothing, but because of the social structure of a country like Spain, where life expectancy also increases every year, which shows that more and more older generations also want to be part of the new way of understanding life, specifically, the part that communication has become in this era.
To give you an idea, 97.4% of households have a list of argentina consumer email mobile device. There is no need to consider whether they are top-of-the-range smartphones bought new or whether they are part of the reference website for cheap unlocked mobile phones in Spain. You only have to take into account that resistance to the adoption of mobile devices does not even reach 3%.
And how did we get here?
With a generational change that seemed unthinkable when the Internet began to reach our country in the late 90s in a clearer way.
At that time, the possibilities offered by the Internet, beyond searches, email or even IRC – this is a detail almost for nostalgic people – did not allow most people to imagine that, in a matter of 20 years, everything would change so much.
Shopping online, booking online, invoicing online, communication online… everything is online and, if it is not online, it is almost obsolete. Who began to realise the possibilities of all this? Companies. The pioneers managed to position themselves in a position where it is now impossible to dethrone them. Those who initially opted to present themselves through computer screens and then adapted to the smartphone or tablet format took the cake and won consumer loyalty.
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For all these reasons, we should stop for a moment to understand where we came from and where we are going. And without a doubt, from smart housing (a step beyond home automation ten years ago) to virtual or augmented reality and hyperconnectivity , the next few years will be key to understanding what the next step will be.
