Step One: Fix the Windows

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Fabiha1030
Posts: 71
Joined: Tue Sep 23, 2025 3:48 pm

Step One: Fix the Windows

Post by Fabiha1030 »

Rudoplph Giuliani is said to have applied Wilson and Kelling’s Broken Window theory to reduce crime in New York City. The idea is that by taking care of minor issues, such as broken windows and other petty vandalism,

the community is signaled to pull up its socks and behave
Whether this had any meaningful effect or not, it’s a good place to start with your website. Get in there and clean guinea-bissau cell phone database up the small stuff. That’s probably what makes you most crazy anyway. Start with these:

Typos — seriously, no excuses for those
Broken Links — also no excuses– we have tools that should find them
Images that don’t load
Images that shouldn’t be there to begin with
Footers that still say © 2007
That shout-out to visit your booth at TechExpo 2002
Job postings from last year (or earlier) (or that have been filled)
Once you’ve tidied up the yard a little and swept the porch, it’s time to invite the whiny people in for a look.

Image

One of the reasons you feel bad about
your site is that other people tell you over and over and over again how much it sucks. These people are also known as either your mother or your colleagues. Mothers I can’t help you with, but my experience with whiny colleagues is to deal with them head-on by inviting them to a cathartic session of website bashing. Put it up on a screen, sit them down

with a cup of tea and let them go

Let them whine and whinge and criticize and complain all they want. Write it all down and fix as much of it as you can. I will bet the majority of the issues are in one of the buckets above. Show them progress, promise them action and send them packing.

Next week, we’ll look at Step Two and chewing gum.
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