“When did I last buy something in the way that we are trying to sell to others?”
It’s fixable…if you’re adaptable
breakout b2b sales growth requires a different modelMy strong suspicion? At least a decade ago. You’re not buying based on cold calls. You might find intriguing ideas at trade shows or in magazine ads which you then grenada cell phone database research further. And you probably rely on referrals from peers and professional advisors, and even your independent research online (looking for solutions to problems.) And you probably aren’t interested in wasting time with a sales rep until you’re getting close to actually doing something. (The statistics say you’re 70% of the way through your sales process!)
Guess what? As much as we each yearn to be unique,
we’re also each part of an environment that shapes us. And each of your prospective customers is shaped by the same environment – a hyper digital world of constrained time and money resources.
So doesn’t it stand to reason that your prospects are buying like you do today – not the way you all did 15 years ago?
And how do you define your prospects anyway?
By some general industry classification or arbitrary geographical boundary, or with a nuanced understanding of the value your products can create for them and their lifetime value to your company?
Your company can achieve substantial growth
if you’re willing (really, gut level, not proforma lip service) to embrace new approaches and opportunities. Digital marketing (done right, with measurable ROI and best practices – not just sexy design or hocus pocus SEO) will power a sales qualified lead engine where you previously found only frustration. Dynamic global markets, selected based on criteria around your product and goals (not mindlessly chasing plunging into the BRICs), offer green field opportunities.
Are you open to change and growth?
Tired of that ‘tugging at your attention’? Check out our approach to business development for B2B manufacturers in today’s market environment.