Contents
What functions do hashtags perform on Insta and why are they so important?
The right tags – how to effectively select them for new content?
How large hashtags should I choose?
Which hashtags should you choose on Instagram?
Choosing Hashtags – What Not to Do?
Beware of banned hashtags
Try to use different hashtags
Avoid tags that say nothing
How many hashtags to use in one post?
How to use hashtags effectively? Recommendations
What functions do hashtags perform on Insta and why are they so important?
Do you publish posts? Are you wondering whether it is worth using hashtags? Thanks to them, photos gain better reach on Instagram and other social media.
Hashtags are used to search for photos with a specific theme. You can follow them, just like an Instagram account. Users search for content that interests them using tags . So if you tag your new posts or Reels with appropriate tags, they will have a chance to reach a larger audience – including people who do not follow your profile yet but are interested in your materials.
We also have to mention that it is worth using hashtags to monitor your competitors. You can use them to see how others communicate, what is currently popular, and what the latest trends are in your industry.
Adding hashtags on Instagram is not mandatory, but as you can see, it definitely pays off. As we mentioned, tags can help users find your posts. However, there is a problem - there are many creators and account owners who want to achieve the same effect. So how can you stand out with your content and get more engagement by using the potential of hashtags?
When choosing tags, you need to make sure they are: appropriate to the subject of the photo/graphic/video, not too small or too large, and safe. What does this mean? You will learn about this later in the article.
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The right tags – how to effectively select them for new content?
Adding hashtags cannot be random. First of all, you have to match them to the subject of the photo and indicate what to expect from a given publication. It is worth using both general tags related to a given subject and more specific ones under one post. The Instagram algorithm will certainly appreciate this.
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Use hashtags that describe what's in the photo and are relevant to your brand and industry. You can also create your own unique tag that will be associated only with your company.
To find the right hashtags, you can simply type them into the search box of popular social media. It’s also worth getting ideas from other accounts – see what other people who run a similar type of business are using. You can also look at the most popular posts on a given topic. If you’re still having trouble choosing which hashtags to use, you can use various tools, such as TagsFinder .
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How large hashtags should I choose?
It used to be common practice to use popular hashtags, i.e. large ones, which number in the billions (e.g. #love, #photooftheday) or hundreds of millions (e.g. #selfie, #photo, #travel).
Are you counting on greater engagement under new content? Today, however, it is better not to use these largest tags. Why? The number of photos with such tags in the "Latest" section is growing at a very fast pace. Before anyone can notice your post, it can disappear in the thicket of others. So it is difficult to stand out with your entry here.
Wondering what the maximum size of hashtags you should use in your posts should be? There is no clear answer.
If you are just starting your profile and have only recently started posting, it is better to choose posts that do not exceed 250-500 thousand uses. This way, new audiences can see you. However, this is not a hard and fast rule. A lot depends on the size of the account and the level of engagement of the followers. It may turn out that your maximum threshold is, for example, 100 thousand. So test and see with which set of hashtags you get the best results.
However, it is better to refrain from experimenting with using the most popular hashtags with billion-dollar results.
