What is Google Analytics 4?
Do you run an online business? If so, you are certainly familiar with Google Analytics – the most popular and free tool from the search engine, which enables effective analysis of traffic and behavior of users visiting websites . For many entrepreneurs, the software has become a key element of the brand's marketing strategy on the Internet. On October 14, 2020, its new version, Google Analytics 4, was presented.
Today we know that on July 1, 2023, GA4 will nepal phone number resource replace Universal Analytics, the basic version of Google Analytics , which will be closed on that very day. This update means a completely new look at data measurement and analysis. It results from the trends that we can currently observe on the web - from changing consumer behavior, through changes in privacy policy, to the increasingly popular phenomenon of moving business to the Internet.
So what is Google Analytics 4? It's a rebranding, expansion, and enhancement of the App + Web service that launched in 2019. GA4 has been adapted to the changes happening online, providing access to more accurate user data . To do this, it uses options like cross-platform tracking and AI-based data.
It is not without reason that Google Analytics 4 is referred to as a new dimension of analytics. It is a flexible software that is tailored to the needs of business. It allows for even more accurate and effective analysis of network traffic and consumer behavior on a website. If you want to gain an advantage over your competitors in the industry, you need to start using GA4 now.
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Google Analytics Universal vs. Google Analytics 4 – Differences and Key Changes
Google Analytics 4 has been the talk of the town since October 2020. However, few people really know how it differs from Universal Analytics. So before you implement the new version of the tool, check out what features have appeared in GA4 and how the two software differ from each other.
Also read: The end of Google Webmaster Tools, coming to Google Search Console.
1. Panel appearance
The latest version of Google Analytics is still based on its predecessor. This means that we shouldn't feel lost when using this technology. The changes that have occurred in the main view, i.e. the interface, are quite significant. In accordance with the new data collection model (which we will discuss later in the text), navigation has been simplified to focus on user paths and events instead of sessions.
The changes are visible at first glance – the two-level tree has been replaced with a pull-out slider. It contains, for example, completely new sections that organize reports and service functionalities. In GA4, not only the appearance of reports has been simplified, but also the entire structure of the account. Instead of the previously existing views, we will find data streams.
