Google Ads Search Max - new match type spotted

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The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions. Google could soon launch a new feature in Google Ads called “Search Max” that aims to deliver smarter and more adaptive ad performance in response to the evolving search landscape. Information about the new “Search Max” feature in Google Ads is still sketchy, as Google has not officially announced the update. However, from what is available, it appears that it could be a combination of the existing Search Term Matching and Text & URL Optimization features to improve ad reach and increase conversions.

Amazon Policy Update 2025: Key Changes and business owner data Implementation Guide
Amazon recently announced significant changes to its product name policy , which will go into effect on January 21. This update marks a change in how sellers approach product listing names on the Amazon platform.

Product names have long played a key role in Amazon SEO optimization, as they appear not only on search engine results pages (SERPs) and product details, but also as ad text in most ad types.

Previous practices, particularly with Amazon’s private labels, resulted in long, cluttered titles that were the result of an effort to include as many keywords as possible. These titles were often unclear and made it difficult for users to navigate.