The Secret Behind Go-Tan's Top Social Media Performance [+ Model]
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How do you measure the effectiveness of your social media channels? The results are relevant for brands to monitor and adjust where necessary. This way you are simply working efficiently and purposefully. We developed a maturity model for this. This enables us to measure the maturity of our customers' social media channels and compare them with the competition.
In this article we explain the maturity model using one of our customers: Go-Tan. phone number library Known for its chili sauces, among other things.
In the maturity model we distinguish five phases in which the company can find itself:
Beginner
Grow
Maintain/established
Leader
Innovator
The model then uses four pillars to determine which phase the brand is in. These pillars can be divided into external and internal factors.
External factors
- Board index
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