Why monotony is out

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Successful online shops rely on a diverse marketing mix, as a single channel or isolated campaign is no longer sufficient. With competition growing by approximately 17% annually and customers becoming increasingly discerning, it is crucial for shops to employ diverse marketing strategies.
A single measure is no longer sufficient: Around 80% of consumers today expect personalized communication and tailored offers. In such a dynamic market environment, it is important to combine different approaches to achieve long-term success.

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The marketing mix: diversity as the key to success
The marketing mix encompasses the interaction of several marketing mint database methods specifically selected for success in e-commerce.
This mix combines strategies such as SEO, social media, content marketing, and performance marketing .

However, for many small businesses, putting together an effective mix is ​​often challenging. Reasons for this include limited financial resources or a lack of expertise, especially with data-driven measures such as performance marketing.