The goal is for the content of the message to spread.
As mentioned, there are mechanisms that encourage people to spread messages that they identify with.
By adding CTA buttons to a message, it will definitely gain a greater boost.
Most social networks have the option to share. The user knows it is there. They may have found the message interesting, in fact. But there is a risk that they will simply watch the next content without taking any action.
Your viral marketing campaign will lose its reach if this happens. That’s why adding call-to-action buttons is important.
Examples of methods such as “share now with more people who need this message” or “send it to someone you know who needs to know this information” are widely used and work.
Benefits of viral marketing
The ways to generate impact are very useful in spreading the messages that the company wants to convey.
Buzz marketing , for example, does this very well. But its goal is to create a quick, high-impact buzz and then introduce a second message.
This one is more consistent, as it managed to attract attention.
Viral marketing is different. It seeks to create an emotional connection with the consumer.
With this connection, you attract the public to your area of interest, and thus you can work on a more affectionate relationship.
For this reason, the use of viral marketing has some benefits, such as:
Low investment cost
Increased company brand exposure
Ease of implementation
Quick feedback from public opinion
Speed in achieving desired results
Great brand exposure
With these advantages, it is more than clear that the special lead use of conscious viral marketing is highly recommended.
Examples of viral marketing
Guarana Antarctica
This is an old one, but it still serves as an example.
The soft drink Guaraná Antarctica promoted a commercial, where its presenter traveled to the Amazon. There he showed the guarana trees, the fruit and the people who helped in the planting.
Basically the source of the product. At the end of the commercial, he asked the question: “Can the competitor show the origin of his soft drink?”
It was a clear allusion to Coca Cola and all the speculation that had always existed surrounding its secret formula. It went viral at the time and created an intense debate that lasted a long time.
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