Analytical tools, or how to measure the effectiveness of performance marketing?

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Meta Ads is a tool for running advertising campaigns on social media such as Facebook or Instagram. It allows you to reach a wide target group through detailed demographic, behavioral and interest targeting. Meta Ads offers various forms of advertising, from sponsored posts to banner and video ads. This allows for dynamic marketing activities aimed at increasing engagement and sales. The payment model often includes cost per click (CPC) and cost per impression (CPM), allowing for effective optimization of advertising campaigns.

LinkedIn Ads is the preferred platform for B2B (Business to Business) performance marketing, enabling you to reach professionals and decision-makers in a variety of industries. LinkedIn offers cost-per-click (CPC) or cost-per-impression (CPM) ads that can be targeted to specific professional groups, companies, or job titles.

I WANT PERFORMANCE MARKETING!

Analytical tools play a key role in performance marketing, enabling vk database precise measurement of campaign effectiveness and optimization of marketing activities. They are the foundation for assessing the effectiveness of performance marketing and help in making data-driven decisions. Here are the main analytical tools used in performance marketing campaigns and their applications.

Google Analytics (current version is Google Analytics 4, GA4): A basic tool for analyzing website traffic that provides a deep understanding of user behavior. With Google Analytics, marketers can measure how performance campaigns translate into specific results, such as form completion, app download, or online store purchase.
Meta Pixel is a key social media tool that lets you track user interactions with ads on Meta-owned platforms like Facebook and Instagram, and measure how those interactions lead to conversions on your website.
Google Ads Tag – during Google advertising activities, it is worth measuring the effectiveness of the campaign not only through Google Analytics, but also directly from the Google Ads tag. This will allow for a more accurate assessment of the effectiveness of individual campaign elements, when in Google Analytics we will still see the “big picture” for all traffic channels.