From product to gift box

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To make your message effective, don't forget to create a personalized landing page on your site that echoes the email you just sent . Not only will this page allow you to give more depth to the content, providing details that could not be included in the message, but it will be indexed by search engines, providing another potential point of contact.

For impulse buyers , coupons are often an effective argument to generate a need and make premature purchases. Introducing a minimum purchase value is also a great way to stimulate purchases. Do a statistic on the average purchases of your products and then choose a figure that is affordable for most, but slightly above average.

Make sure you give your coupon an expiration date chinese overseas america database , but make sure it is a reasonable amount of time for your customers to actually benefit from the promotion. Remember that this is a period that coincides with large spending, so a window of a few hours may not be enough.

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The holiday season is also a great time to promote gift cards that your customers can purchase for themselves or their contacts. Gone are the days of having to rely on traditional printers and mailing services, it’s now easy to create digital coupons that can be emailed to the customer and the end recipient.

For a flat rate you can guarantee a minimum equivalent of purchasable products, taking into account that you could also benefit from the percentage of purchased coupons that will not be used within the expiration date.


Not everyone likes to arm themselves with paper, ribbon and scissors to wrap their gifts. Offering a free wrapping service will positively influence the perception of your brand.

This goes for email too! Whether you’re sending simple greetings, or you’re planning promotions or more general communications, end-of-year campaigns are more effective if you personalize your messages with holiday graphics.