Correctly set up your Google Display Network campaign

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We now understand what the display network is, but how do we set it up? From here, we can also configure and modify our advertising as we see fit, in just a few simple steps.

It is important to highlight that in the “Display Network” tab, you define the target audience you will have to reach, defining an excellent keyword that takes those who are searching back to your virtual store, to your website in the various Google banners.

All this and much more, since to be noticed on the web it is also advisable to select the age group we want to “reach” with our advertising.

Therefore, it is important to segment your target audience, knowing how to answer questions such as “who is our product recommended for”, understanding whether your target is elderly or young, their gender, etc. These are some of the variables that can be defined directly in the display network tab.

How to manage the Display Network through Google Ads?
How to manage the Display Network through Google Ads?
In previous versions of Google Ads , the display network was managed in a separate area dedicated to enabling new ads and the chosen targets and campaign type. This is the ability to choose between:

Channels;
Topics;
Words;
Demography.
In the new Google Ads interface, things haven't changed, the same job function email database features remain, but seamlessly integrated into the interface. This allows you to create advanced campaigns that are always integrated between display search and remarketing.

What are Google's display channels?
What are Google's display channels?
So, Google Display Network placements are actual websites, apps, and videos that can host your graphics and video content. These placements can be selected automatically, based on specific interests, or managed individually and entirely manually.

Google Ads, through the “Contextual targeting” option, determines the automatic channels in which to publish ads.

Managing placements autonomously allows you to increase or decrease the frequency of ad publishing, and you can also exclude placements that perform poorly over time. Understand:

Automatic positioning
A term used in Google Ads reporting to refer to web pages, videos, and apps on the Display Network where ads are automatically shown based on the targeting you select.