Product Videos: Launch Ads

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In the automotive industry, a product video becomes an online event with several thousand viewers as soon as it goes live, especially for the launch of new or updated models.

It's a first look at your product. Naturally, you shouldn't overdo it.



How Brands Use Product Launch Videos
Kia
Kia used the Super Bowl to create an emotional connection with its latest launch: the EV9. The video featured characters from all generations to appeal to all age groups.The comments chinese overseas america data on the YouTube video are proof that the announcement resonated with people on a personal level. It not only raised awareness of the car, but also the brand.


Mercedes-Benz
Mercedes-Benz relied heavily on its sporty DNA for the launch of the AMG GT63 PRO. The brand used short videos to achieve a more significant impact, while the captions across all platforms align with the video's tone: bold and sharp.

Instagram Reels captured action footage of the car on the track. They show the car in its natural element and exactly why it's built for speed.