The Role of AI in Social Media Content Creation

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The term artificial intelligence (AI) has become quite popular recently and is claimed to be able to make various jobs in the digital marketing realm easier, one of which is creating content for social media.

However, the use of AI also has its pros and cons. There is even an assumption that AI can replace the role of humans in the content creation process.

Is that true? On this occasion, Meson Digital will review it thoroughly for you.

A Glimpse into AI
Artificial intelligence (AI) is a branch of computer science that focuses on twitter database creating machines or programs that can perform tasks that normally require human thought. Examples of the most common AI capabilities include giving opinions or ideas, interpreting language, solving problems, and recognizing patterns or objects.

The popularity of AI itself began to emerge since the launch of ChatGPT from OpenAI around 2022. Since then, more and more people have used AI to develop digital marketing strategies.
Several companies have also finally started releasing their own artificial intelligence systems, such as Google Gemini (originally released as Bard) and Microsoft Copilot .