After covering content curation tools and fundraising ideas , I thought it was time to provide some tools and tips that cover the basics of email marketing for nonprofits , ensuring your content is shared with a dedicated audience of enthusiastic supporters.
Yes, a blog is essential for sharing stories about your organization and the passionate ambassadors you have on your team, but an e-newsletter goes a step further to keep your core audience of key supporters and donors updated.
Email marketing is one of the most cost-effective marketing tactics out there and is a great vehicle for personalized content marketing pieces that can establish your organization as an industry leader. Through the content you curate, b2b email list you will connect with a pool of potential brand advocates who are already fans of your cause and who show their support by spreading the word about fundraising campaigns and donations.
Below, you’ll find a toolkit of the types of email content every nonprofit should have in their arsenal and a look at some of the affordable email marketing tools on the market.
Event Invitations
Events provide opportunities for nonprofits to interact personally with potential donors and the broader community. From charity auctions to carnivals and summer camps, every nonprofit is sure to have its own annual calendar of unique events designed to increase brand awareness and donations.
Large, bold images related to the event help capture the audience’s attention and engage them with the subject line . Make sure to give subscribers all the Ws (when, where, and why) details about the event in a way that makes it easy to read. Most importantly, make sure your call to action is bold and stands out so subscribers know exactly what you want them to do.
Keep your audience informed with newsletters
Keep your audience informed with newsletters
Keep your donor volunteers informed regularly by sending them a newsletter. Sending them a newsletter with news like a call for volunteers, photos of your latest fundraising event, or a spotlight on a new employee is a great way to keep them updated. Make sure the newsletter design and format is visually appealing with great images and that it contains easy-to-read blurbs and links to your website and blog for more information.
Inform them of the donation email campaigns
Notify subscribers of donation campaigns
Email accounts for nearly 1/3 of nonprofits’ online fundraising revenue, so knowing how to create an effective donation campaign email is crucial. Make sure you generate an email template with a clear call to action.
In addition to having a clear call to action, make sure you have a brief explanation that lets potential donors know that even small donations can help, and include a bright, eye-catching message Image of their contributions in action. This could be an image of volunteers helping out at an event, kids from your program attending day camp, etc.
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