You have been training in marketing and sales since you were very exploring russia's business landscape young. What is the reason for this early interest?
Since I started my secondary studies, I have always been interested in the inner workings of companies. The goal of each one of them was to increase sales and therefore turnover, but I have always been interested in the processes, in the “how to achieve it”.
When I was 17, I completed a higher level course in marketing and commerce, where I met Luis Román, a professor who taught a subject called “marketing 2.0”, digital marketing as such was not so well known to young people at that time. He was the one who taught me a few details about its importance for companies, search engine positioning, remarketing campaigns, what “google adwords” was or what “google analytics” was used for. These were terms that sounded strange to all of us, but I certainly agreed that this branch of marketing was going to be the future of companies.
You then specialised in tourism. Where did you see yourself working at that time?
As I mentioned, digital marketing was an interest of mine since I was young, however, I was not quite sure at the time, perhaps I did not have the necessary experience or training, and my lack of knowledge made me opt for a university degree in tourism, since it was one of the main sectors that fed the country. I learned a lot during this stage, but I never stopped paying attention to news related to the digital world and its new technologies.
